---
title: Brand and story sections
url: https://support.troopthemes.com/guide/beyond/brand-and-story-sections/
theme: Beyond
theme_styles: Fleur
---

# Brand and story sections in Beyond

**Edit theme** → **Add section** → **Brand statement**, **About us**, or **Text menu**.

![Beyond brand and story sections](https://support.troopthemes.com/_images/beyond/story--storefront.jpg)

Long-form story sections, not a replacement for the shop or header menu.

## Brand statement (Beyond)

A focused block for a short manifesto: overline, heading, description, optional button or icon.

Do **not** use this for a photo beside copy, use About us or Image with text.

Useful settings:

- **Show decorative frame**: a frame around the statement
- **Text alignment** and **Text width**: keep the line length short
- **Mobile** → **Text alignment**

This is the “one idea” section.

## About us (Beyond)

![Beyond About us section](https://support.troopthemes.com/_images/beyond/story--about-us.jpg)

A repeating **Media** block: image or video with heading, description, and optional button. It is the biography or studio row.

Do **not** use this as a product grid or as a long FAQ.

Useful settings:

- **Show block borders**: lines between media blocks
- **Maximum container width**, spacing, background, text color
- Image display type and aspect ratio (desktop and mobile)

Use two or three blocks, not a dozen. Each block should be one chapter (the studio, the material, the founder).

## Text menu (Beyond)

A list of text items, contents, values, services, or a word-led nav that is not the header.

Do **not** use this as a replacement for [navigation](https://support.troopthemes.com/guide/beyond/creating-navigation/). Links in the header still come from **Content** → **Menus**.

Useful settings:

- **Show block borders**
- **Block spacing**: Small or Large between items
- Horizontal text alignment (desktop and mobile)

Use it when the words *are* the design (a list of principles, a table of contents for a long About page).

## How they sit on a homepage (Beyond)

A clear Beyond/Fleur rhythm:

1. Hero or slideshow
2. Brand statement (Extra large spacing, contained width)
3. Featured collection
4. About us (one or two media blocks)
5. Text menu or another collection

Do not stack Brand statement, About us, and Text menu with no products. The story sections should support the shop, not replace it.

The full list of sections you can add is in [Sections in Beyond](https://support.troopthemes.com/guide/beyond/section-list/).

> **Same type roles**
>
> Headings in these sections use the global type ladder. If Brand statement looks huge, lower **Featured heading** or **Section heading** in [Typography](https://support.troopthemes.com/guide/beyond/typography/), not the section’s padding.

## Ask Sidekick <img src="/_images/sidekick-icon.png" alt="" class="sidekick-icon"> (Beyond)

On sections that support it, **Add block** also includes a **Generate** option, powered by Shopify's [Sidekick](https://help.shopify.com/en/manual/shopify-admin/productivity-tools/sidekick). Describe the block in plain language and it writes the Liquid, HTML, and settings for you, previewed in the theme editor before you keep it.

> "Add a block with an icon, a short heading, and a line of text for a shipping promise."

It's genuinely useful for a one-off block a Troop section doesn't already offer, rather than paying a developer for something small. Review what it generates, ask it to refine, or discard it, the usual editing risks still apply (see [Troubleshooting](#troubleshooting) below). Shopify's [guide to generating theme blocks](https://help.shopify.com/en/manual/online-store/themes/customizing-themes/theme-editor/shopify-magic/generate-blocks) covers eligibility and limits.

![Opening Sidekick from the theme editor toolbar](https://support.troopthemes.com/_images/beyond/sidekick--theme-editor.png)

## Troubleshooting (Beyond)

- **Text menu didn’t change the header**: it is not the header. Edit **Content** → **Menus**, then assign that menu in the **Header** section.
- **Brand statement has too much text**: narrow **Maximum container width** / **Text width**, and keep one short idea.
- **About us has ten blocks**: split into two sections or cut to two or three chapters. More blocks read as a blog, not a studio row.
- **No products on the homepage**: add a **Featured collection** between story sections.