---
title: Mailing list & newsletters
url: https://support.troopthemes.com/guide/blockshop/newsletters/
theme: Blockshop
theme_styles: Radiance, Stone, Valla
---

# Setting up mailing lists and newsletters in Blockshop

A Troop newsletter form adds the shopper to **Customers** in your Shopify admin, with **Customer accepts email marketing** checked. The theme does **not** send campaigns or sync Mailchimp/Klaviyo by itself.

Klaviyo, Mailchimp, and other ESP lists need an app or integration, the theme only collects addresses into **Customers**.

![customer admin](https://support.troopthemes.com/_images/newsletters-customers.jpg)

## Who owns the list (Blockshop)

- **Show a form on the storefront**: theme (the places below)
- **Store the address**: Shopify Customers
- **Send campaigns / sync to Mailchimp or Klaviyo**: an email app or integration


Blockshop can show a signup form in several places. You do not need all of them.

## Newsletter section (Blockshop)

**Edit theme** → **Add section** → **Newsletter**.

Add it to any template. Heading, description, and the form are blocks: **Overline**, **Heading**, **Description**, and **Newsletter form**. Optional image and **Custom liquid** (for an app embed) are on the section too.

## Image with text overlay (Blockshop)

**Edit theme** → **Image with text overlay** → **Add block** → **Newsletter form**.

Use this when the form should sit on a campaign image with the other overlay blocks (heading, description, buttons). The block has no heading of its own.

## Footer (Blockshop)

**Edit theme** → **Footer** → **Subscribe** block.

Heading, blurb, **Button text**, **Button style**, and **Show social icons** are on that block. Leave **Button text** blank for an arrow.

![Blockshop Footer Subscribe settings](https://support.troopthemes.com/_images/blockshop/newsletter-footer-settings.jpg)

The Email placeholder is [default theme content](https://support.troopthemes.com/guide/blockshop/change-default-text/), search **mailing**.

## Footer bar (Blockshop)

**Edit theme** → **Footer bar** → add a **Subscribe form** block (one only).

This is a compact form in the bar under the footer, not the Subscribe column. It has **Button style** only. Default demos do not include it.

## Popup (Blockshop)

**Edit theme** → **Popups** → **Add block** → **Newsletter (small)** or **Newsletter (large)**. If the block is already in the section, click the eye icon to show it.

![Blockshop newsletter popup](https://support.troopthemes.com/_images/blockshop/newsletter-text-popup.jpg)

**Newsletter (small)** sits in a corner; **Newsletter (large)** is a centered overlay. Heading, description, **Button text**, and **Button style** are on the block. Leave **Button text** blank for an arrow.

Popup timing and frequency: [Configuring the popup](https://support.troopthemes.com/guide/blockshop/configuring-the-popup/).

## Password page (Blockshop)

**Edit theme**, open the **password** template → **Password page** → **Show form** and **Heading**.

## Connect with Mailchimp (Blockshop)

The theme only writes addresses to Shopify **Customers**. To get them into Mailchimp, install Mailchimp’s [Mailchimp for Shopify](https://apps.shopify.com/mailchimp) app and connect your audience.

See Mailchimp’s [connect Shopify](https://mailchimp.com/help/connect-shopify/) guide.

[Zapier](https://zapier.com/apps/mailchimp/integrations/shopify) is another option if you need a custom workflow.


## Ask Sidekick <img src="/_images/sidekick-icon.png" alt="" class="sidekick-icon"> (Blockshop)

Open [Sidekick](https://help.shopify.com/en/manual/shopify-admin/productivity-tools/sidekick) from the theme editor toolbar (top right, next to the device preview icon), or press `⌘.` (`Ctrl+.` on Windows). It can draft the heading and blurb for your signup form, give it your brand and what subscribers get.

> "Write a short, warm newsletter blurb offering 10% off the first order."

It can also draft the welcome or campaign email itself if you're sending through Shopify Email.

![Opening Sidekick from the theme editor toolbar](https://support.troopthemes.com/_images/blockshop/sidekick--theme-editor.png)

## Troubleshooting (Blockshop)

- **No email in Customers**: the form may be an **app** form (Klaviyo, etc.), not the theme form. Check **Edit theme** → **App embeds**. App forms do not always create a Shopify customer.
- **Theme form works, Mailchimp is empty**: expected until you connect an integration. The theme only writes to Shopify Customers.
- **Popup never appears**: the **Popups** section must have a newsletter block that is not hidden; frequency may have already fired for that browser. Test in a private window. See [Configuring the popup](https://support.troopthemes.com/guide/blockshop/configuring-the-popup/).
- **Email placeholder didn’t change**: that string is [default theme content](https://support.troopthemes.com/guide/blockshop/change-default-text/). Search **mailing**.
- **Double forms**: a Newsletter section *and* an app embed *and* the popup (and footer, if you use it). Turn off the ones you do not want.

- **You added Subscribe form to Footer bar**: that is the compact bar form, not the footer column. Column signup is **Footer** → **Subscribe**.