You can set up Maker to work in conjunction with a Kickstarter campaign before products are available for sale.
To configure this, go to a product in your store admin and set its page template to product.kickstarter.
This will disable the Add to Cart button and replace it with 'Back on Kickstarter' which links out to a Kickstarter project page.
You can configure this project link in the social media section of your theme settings.
If you would like to change the 'Back on Kickstarter' button text to something else see how to change theme's default text Read more about changing theme's default text.
Hide product price
Additionally, you can hide the product's price by setting its price to $0.00. This will remove any reference to price in the theme.