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Section list guide

Sections in the theme editor are grouped by category. Use this guide to choose the right section based on your content goal.

  • Storytelling - Brand narrative and visual-first content sections.
  • Products - Merchandising and product discovery-focused sections.
  • Brand Trust - Confidence-building sections like FAQs, testimonials, and service info.
  • Promotions - Campaign and urgency-driven sections for seasonal pushes.
  • Signups - Lead capture sections for contact and newsletter growth.
  • Utilities & Layout - Structural and technical sections for layout control.

Storytelling

Use these sections to tell your brand story through imagery, video, and layered text layouts. They are best for home page storytelling, seasonal lookbooks, and landing pages where visual impact matters more than dense product grids.

  • Featured images - Displays two coordinated images with shared text and call-to-action content.
  • Grid with overlay - Creates image/video tiles with text overlays in a flexible grid layout.
  • Image comparison - Lets shoppers drag between before/after visuals in one interactive frame.
  • Image with text - Pairs an image with supporting content in a split, side-by-side layout.
  • Image with text overlay - Places heading, text, and buttons directly over one image.
  • Media overlay columns - Shows multiple media columns, each with optional overlay text.
  • Media with highlight - Combines one featured media area with supporting media blocks.
  • Overlapping media - Layers media elements for an editorial, depth-focused composition.
  • Rich text - Adds formatted text content for intros, brand copy, or messaging blocks.
  • Slideshow - Rotates multiple slides for hero campaigns, announcements, or storytelling.
  • Text columns with images - Repeats image/text columns for features, services, or brand pillars.
  • Video - Highlights a single video with optional supporting heading and copy.

Products

Use these sections to surface products, highlight key collections, and guide shoppers toward purchase. They work well when you want to feature best sellers, promote new arrivals, or create focused product pathways from campaign traffic.

  • Collection with highlight - Features a collection alongside a highlighted story or content area.
  • Collections list - Displays multiple collections in a browsable list or grid.
  • Featured collection - Showcases products from one selected collection.
  • Featured product - Spotlights one product with full merchandising details.
  • Featured products - Shows a curated set of individual products.
  • Recent products - Surfaces newly added products to keep storefront content fresh.
  • Shop the banner - Adds clickable product hotspots to one hero-style image.
  • Shop the look - Combines image hotspots with editorial-style text and campaign framing.

Brand Trust

Use these sections to answer common questions and reinforce credibility before checkout. They help reduce friction by showcasing policies, social proof, service details, and other trust signals customers look for.

  • Blog posts - Highlights recent or selected blog content to support expertise and discovery.
  • FAQ - Organizes common questions in collapsible rows for quick self-service.
  • Icons row - Displays trust markers like shipping, returns, quality, or support promises.
  • Map - Shows store/location information with map context and contact details.
  • Service list - Presents key services, guarantees, or policy highlights in a clean list.
  • Testimonials - Showcases customer quotes and social proof.

Promotions

Use these sections for time-sensitive announcements, launches, and promotional campaigns. They are ideal for spotlighting offers, creating urgency, and keeping high-priority messaging visible across key pages.

  • Countdown - Adds a timer for launches, drops, events, or limited-time offers.
  • Scrolling content - Displays continuously moving content blocks for campaign callouts.
  • Scrolling text on image - Overlays animated text across an image background for high-energy messaging.

Signups

Use these sections to collect email subscribers and encourage direct customer outreach. They support list growth and pre-sale communication by making contact and signup actions easy to find.

  • Contact form - Captures direct customer inquiries from any page.
  • Newsletter - Collects email subscribers for marketing and retention campaigns.

Utilities & Layout

Use these sections to control page structure, add spacing, and insert advanced custom content when needed. They are useful for refining layout flow, embedding custom code snippets, and bridging gaps between built-in section patterns.

  • Custom Liquid - Inserts custom Liquid/code output for advanced integrations and content.
  • Custom content - Provides flexible mixed blocks for simple custom layout needs.
  • Divider - Adds visual separation and spacing between page sections.