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Sections in Blockshop

Edit theme → Add section. Names in the editor match this list. Do not pick a section because the name sounds close; each one does a different job.

  • Materials, process, or making with collapsible rows: use Materials/craftsmanship. Not FAQ (no media column).
  • Gift-guide links on a campaign image: use Gifts. Not Featured collection.
  • Booking CTA that an app will fill: use Appointments. Not Contact form.
  • Press logos in a row: use Logo list. Not Icons row (those are trust marks, not logos).

For how to place image layouts, see Designing with image sections.

Jump to a group; these match the groups in Add section:

Storytelling

Use these for brand narrative and visual-first layouts, home heroes, lookbooks, and landing pages where imagery leads.

  • Image with text below: Image or video with heading and copy underneath, not overlaid. Good for product philosophy or care notes where the copy needs full-width legibility, not shrunk over a photo.
  • Materials/craftsmanship: Media beside collapsible rows for materials, process, or making. Good for material breakdowns, sourcing notes, or a step-by-step process, photo alongside, unlike FAQ.
  • Featured images: Two coordinated images with shared text and a call to action. Good for a campaign spotlight or category teaser where two images tell one story better than either alone.
  • Grid with overlay: Image or video tiles with text overlays in a flexible grid. Good for a shop-by-category or shop-by-collection grid, each tile carrying its own label and link.
  • Image comparison: Shoppers drag between before/after visuals in one frame. Good for before/after proof: skincare results, renovations, restorations, material finishes.
  • Image with text: Image paired with copy in a split, side-by-side layout. Good for a feature or story explainer that needs room to breathe.
  • Image with text overlay: Heading, text, and buttons directly on one image. Good for a single hero banner or campaign header, type sitting directly on the photo. Do not use for rotating slides (Slideshow) or copy beside the photo (Image with text).
  • Media overlay columns: Several media columns, each with optional overlay text. Good for category callouts or campaign modules, each column its own labeled story card.
  • Media row: Up to three images or videos in a row, with optional overlay text. Good for a short, light media strip: lookbook stills or campaign moments, not a full grid.
  • Media with highlight: One featured media area plus supporting media blocks. Good for a launch page or content-first homepage: one lead visual plus supporting media.
  • Overlapping media: Layered media for an editorial, depth-focused composition. Good for a premium, art-directed moment where a flat side-by-side layout would look plain.
  • Rich text: Formatted text for intros, brand copy, or messaging blocks. Good for a plain-text intro, shipping note, or brand paragraph that does not need imagery.
  • Slideshow: Rotating slides for heroes, announcements, or campaigns. Good for cycling multiple offers, looks, or promotions at the top of the homepage. Do not use for a single static banner (Image with text overlay).
  • Text columns with images: Repeating image/text columns for features or pillars. Good for a "why shop with us" row: shipping, materials, guarantees.
  • Video: One video with optional heading and copy. Good for a single product demo, brand film, or how-to as its own moment.

Products

Use these to feature collections, products, and shoppable images.

  • Collection with highlight: A collection beside a highlighted story or content area. Good for pairing a shoppable collection with a story or lookbook teaser.
  • Collections list: Several collections in a list or grid. Good for a shop-by-category landing block: shop by room, by size, by use.
  • Featured collection: Products from one collection. Good for showing everything in one Shopify collection, like New arrivals or Best sellers. Do not use for a hand-picked set (Featured products).
  • Featured product: One product with full merchandising details. Good for a flagship launch or hero item that deserves its own dedicated spot.
  • Featured products: A curated set of individual products. Good for a hand-picked edit: staff picks, a gift guide, a bundle, regardless of collection. Do not use to show a whole collection (Featured collection).
  • Recent products: Newly added products. Good for an always-current "just in" row that updates itself as you add inventory.
  • Shop the banner: Clickable product hotspots on one hero-style image. Good for a lifestyle hero image where every visible product is tappable.
  • Shop the look: Image hotspots with editorial text and campaign framing. Good for an outfit or room shot with shoppable hotspots plus campaign copy.

Brand Trust

Use these for FAQs, proof, press, and service details.

  • Logo list: Logos or press quotes in a row. Good for "as seen in" press mentions or retailer and stockist logos.
  • Social highlights: Lifestyle images with social icons and links; on mobile, one image per slide. Good for a curated Instagram-style grid that sends shoppers to your social channels, not a general image grid.
  • Blog posts: Recent or selected articles. Good for surfacing editorial or how-to content that keeps shoppers browsing past the homepage.
  • FAQ: Collapsible questions. Good for shipping, sizing, or policy questions shoppers need answered before checkout. See Setting up FAQ or Collapsible rows.
  • Icons row: Trust markers such as shipping, returns, or support. Good for a quick reassurance strip under a hero: free shipping, easy returns, secure checkout.
  • Map: Location and contact details with a map. Good for a physical storefront, showroom, or studio location.
  • Service list: Services, menus, or policy highlights. Good for listing services, a café or restaurant menu, or policy summaries without building a custom page.
  • Testimonials: Customer quotes. Good for social proof near a buying decision: reviews, quotes, press mentions.

Promotions

Use these for launches, gift guides, and time-sensitive campaigns.

  • Gifts: A short gift-guide of links (for example For her, Under $500) on a campaign image. Good for a holiday or gift-guide block that routes shoppers by recipient or budget.
  • Countdown: A timer for drops, events, or limited-time offers. Good for building urgency ahead of a launch, sale end, or restock.
  • Scrolling content: Continuously moving content blocks for callouts. Good for a marquee strip of rotating callouts: press mentions, taglines, promo codes.
  • Scrolling text on image: Animated text over an image. Good for a bold campaign banner where the moving message is the visual.

Signups

Use these to collect enquiries and emails.

  • Appointments: Heading, copy, and a button, usually paired with a booking app via Custom liquid. Good for a consultation, fitting, or showroom booking CTA once a booking app is connected.
  • Contact form: Direct customer enquiries from any page. Good for custom orders, wholesale enquiries, or support questions a help-desk app does not cover.
  • Newsletter: Email signup. Good for building your list on the page itself, separate from the popup. See Mailing list & newsletters.

Utilities & Layout

Use these for spacing, structure, and custom code.

  • Custom Liquid: Custom Liquid output for apps and advanced integrations. Good for embedding an app widget or custom-coded block no standard section covers.
  • Custom content: Mixed blocks for a simple custom layout. Good for a one-off layout that does not fit any other section, built from simple mixed blocks.
  • Divider: Visual separation between sections. Good for breathing room between two sections without adding empty content.