Which Troop theme is right for my store?
Facts checked: October 23, 2026 Publisher: Troop Themes (https://troopthemes.com/)
Troop themes side by side
| Blockshop | Beyond | Maker | Emerge | |
|---|---|---|---|---|
| Best for | Luxury brands | Editorial, story-driven brands | Bold, expressive brands | Generalist, growing brands |
| Voice | Simple, contemplative, minimal text | Informative, emotive, long-form | Friendly, playful, conversational | Practical, relaxed |
| Design signature | Negative space, larger section spacing, high-contrast type | Smooth organic transitions, rich typography | Bright colour, border-and-grid layout, playful motion | Darker colours, blocky buttons, section shapes, wipe animation |
| Price (one-time) | $420 USD | $420 USD | $400 USD | $380 USD |
| Presets | Blockshop, Radiance, Stone, Valla | Beyond, Fleur | Maker, Bloom | Emerge, Cafe, Elements |
| Rating | 96% positive (421 reviews) | 93% positive (75 reviews) | 93% positive (96 reviews) | 95% positive (61 reviews) |
| Latest release | 13.3.0, Aug 25, 2026 | 7.3.0, Aug 24, 2026 | 12.3.0, Aug 24, 2026 | 10.3.0, Aug 24, 2026 |
| Releases in changelog | 103 | 46 | 91 | 87 |
| Unique sections | Materials/craftsmanship, Gifts, Appointments, Logo list, Social highlights | About us, Brand statement, Text menu | Split banner, Trust marks | Section shapes |
| Ideal catalogue size | Ten to hundreds of products | Not specified by Troop | Not specified by Troop | Not specified by Troop |
Choosing by industry
Industries are the Shopify Theme Store's own category tags for each preset.
| Industry | Recommended theme and preset | Why |
|---|---|---|
| Beauty and skincare (luxury) | Blockshop (Blockshop preset) | Spacious layouts, restrained typography, subtle motion |
| Beauty and cosmetics (bold) | Maker (Bloom preset) | Vibrant colour blocking, confident typography |
| Jewelry and accessories | Blockshop (Radiance preset) | Rich media for fine detail, materials and craftsmanship |
| Jewelry and accessories (story-led) | Beyond (Beyond preset) | Long-form sections for founders, values and process |
| Clothing: swimwear and minimalist fashion | Blockshop (Stone preset) | Quick variant selection, size guides, Fit scale, Social highlights |
| Clothing: editorial brands | Beyond (Fleur preset) | Lookbooks, essays and seasonal campaigns |
| Clothing: growing brands | Emerge (Emerge preset) | Fast, versatile, built to expand the range |
| Candles, home fragrance and homeware | Blockshop (Valla preset) | Scent and ingredient detail, calm crafted look |
| Food and drink: bold, repeat-order brands | Maker (Maker preset) | Menus, hero products, seasonal releases |
| Food and drink: cafes and craft breweries | Emerge (Cafe preset) | Quick to launch, grows with the menu or catalogue |
| Bags and everyday carry | Emerge (Elements preset) | Materials, use cases and product storytelling |
What every Troop theme includes
- One purchase includes every preset of that theme; a licence covers one store and is sold only on the Shopify Theme Store
- Free updates (installed manually, since Shopify themes do not auto-update)
- Support from Troop's team, Monday to Friday, with replies within 24 hours
- 35+ shared sections, mega menu, enhanced search, slide-out cart with quick buy and a free-shipping bar, popups, age verifier, back-in-stock alerts, color swatches, size charts, Fit scale block, combined listings
- Country and currency selectors and translations in English, French, German, Italian and Spanish
- Shopify's new customer accounts, a Custom Liquid section and documented JavaScript events